Much more than a logo or slogan, a brand is a company’s strategic asset, sculpting perceptions, influencing purchasing decisions and serving as a key indicator of its reputation in the marketplace.
Would you like to create a brand that is both true to your vision and memorable for your customers?
Our branding agency helps you create a strong brand identity that resonates with your target audience and sparks their desire to engage.










Branding agency, the brand-individual relationship
The relationship between an individual and a brand often goes beyond mere consumption. It takes on an emotional and psychological dimension, making the brand an integral part of the individual’s identity.
Beyond a product or service, the brand conveys an impression, triggers an emotion, and can arouse feelings in the consumer. This connection between brand and consumer can manifest itself in an often unshakeable loyalty.
The brand then becomes a tool for asserting who you are, defining yourself in the world, and communicating your aspirations and values. It becomes a mirror, reflecting the choices and defining moments of each individual’s life.


Sometimes, this relationship of trust and identification is so powerful that any criticism of the brand can be experienced as a personal offense. At such times, it’s not surprising to see consumers become true ambassadors, ready to defend the brand with the same ardor as they would a loved one.
At Habefast, an agency specializing in branding and neuromarketing, we offer our expertise to build a unique brand identity that resonates with your audience and stimulates their desire to purchase.
The components of branding and brand identity
Branding is a marketing principle that represents the effort to make a company, product or service attractive to an audience, by differentiating it from the competition.
In other words, branding encompasses all actions taken to create and reinforce a distinctive identity for a brand or company. This approach aims to shape a company’s image and reputation, giving it a unique and recognizable personality.
-
Visual identity
This includes the logo, graphic charter, colors, typography and other graphic elements.
-
Communication tone
It determines how the brand communicates its messages and interacts with its audience.
-
Values, history and principles
These are the fundamental elements that the company chooses to highlight and share with its customers.
Our dedicated branding department is made up of art directors, graphic artists and designers, ready to enhance your brand’s identity.

Branding strategy, creating a strong, recognizable brand
While the logo or the values embodied by the brand are components of branding, creating a lasting, impactful brand requires a thorough strategy and a clear understanding of what makes it unique.
The fundamental elements to take into account when creating or redesigning a brand are as follows:
Proactive et précise, l'équipe a vraiment été à notre écoute tout au long du projet et a su nous accompagner avec bienveillance.
J'avais déjà vécu une très bonne expérience dans le cadre d'un autre mandat de branding relatif à l'identité visuelle de la marque Terre Vaudoise.
Nous vous les recommandons vivement !