Do you want to understand your customers’ behavior in order to establish a coherent and sustainable strategy for your company? Do you want to improve your marketing and communication by knowing more about your customers’ needs and expectations? Do you want to analyze your sales cycles and sales potential? The Big Data offers you an effective way to stay ahead of your competitors through advanced analysis.
Did you know that thanks to Big Data, you can now:
-
Understand the profile of your customers in order to know their needs and expectations
-
Anticipate future trends
-
Create a new need in terms of consumption
-
Approach your prospects at the precise moment when they are looking for the products or services you want to sell them
-
Create striking and impactful marketing campaigns
The Big Data at the service of business
The Big Data, a real tool for development and sustainable growth for companies, is today perceived as one of the major challenges of the moment in terms of commercial and marketing opportunities. Data storage and analysis tools enable statistical analysis to improve decision making. Regardless of the size of the company and the sector in which it operates, the processing and analysis of numerical data gives any company that masters it a real advantage over its competitors. And that’s because the applications of Big Data, ranging from improving the production process, to customizing communication, to inventory management and decision support, are many and varied.
The analysis of digital data from your customers or prospects allows you to understand their needs, expectations and purchasing behavior. Processing and analyzing their stored data gives you the possibility to implement a predictive strategy thanks to a better customer knowledge. For example, by collecting the negative comments they have left about your product on forums and so on, you can improve your offer and your organizational strategy to better meet their needs. Big Data, or the act of collecting data, also allows you to study consumer habits or expectations. This allows you to adapt your marketing and communication to conquer new markets, create a personalized shopping experience and improve your customer relationship strategies. In concrete terms, using this data will give you a competitive advantage: you send the right information to the right customer at the right time. This means that you can easily and accurately target potential consumers and maximize your return on investment, particularly in the context of your communication or product marketing campaigns.
On a more strategic level, Big Data is also a major asset that will enable you to differentiate yourself from your competitors in the long term. Indeed, in the age of digitalization, every action of your customers or prospects is recorded in the form of digital data. Every day, billions of pieces of data are generated, resulting in a substantial bank of information. Properly processed and analyzed, this data becomes a real source of information and innovation for companies, especially for their prospective approach. Indeed, by analyzing them, it is possible to understand future consumption trends thanks to scientific modelling models. You can therefore anticipate emerging trends, find unsatisfied needs in order to create new consumer expectations.
Big Data in the enterprise is not only at the service of a marketing or communication action, but a real strategic investment for the future of your company, which requires to establish a processing and exploitation strategy adapted to your company, its activity but also to its long-term objectives.
The digital strategy agency Habefast accompanies you in the processing of Big Data
Aware of the stakes involved in mastering Big Data for our customers, our agency helps you create a global strategy based on this method. Indeed, we know that the implementation of a Big Data oriented strategy internally can be complicated because it requires important technical skills and a lot of time. Thanks to our expertise, you can implement an effective strategy in a short time.
First of all, we help you to ask the right questions for an efficient use of Big Data: which data to extract and which analytical tool to choose? The volume of data is large and the analysis of it can quickly become complicated if you do not use the starting data consistently or the right tool. To help you select relevant data and analytical tools adapted to your market and your objectives, our experts will guide you through this step.
In order to best support our customers, we propose the use of Big Data in different solutions: Â
-
Use in your innovation, research and market research processes
-
Improvement of promotional and advertising effectiveness: we use algorithms to analyze data and variables in order to better target their distribution and increase your return on investment during these types of marketing operations
-
Increase customer loyalty: by extracting your customer data, we can identify the factors that influence customer loyalty and those that can be a brake on it. This way you can improve your user experience
-
Automation of your marketing: the algorithms allow you to program automated reminders to your customers based on their current searches. So, you can send the right information at the right time through the right channel
What is Big Data?
Although the term “Big Data” is everywhere in the media and in trade journals, its usefulness is not well known to the general public and is changing from traditional methods. Yet the potential of Big Data is a gold mine for any business because it gives it a real competitive advantage: Big Data is all the digital data we’ve generated since the advent of digitization and the birth of the Internet (late 1960s). Every day, we record billions of pieces of personal and business data through our connected devices, phones, computers, tablets and watches, storing hundreds of pieces of data every day. Each of our digital actions leaves a trace that adds to the information already present in the huge databases.
The Big Data has become so vast, that exploring the data that makes it up has become far too complex for a person without the support of technological tools. However, this data, intelligently combined, can reveal as yet unknown phenomena and become a valuable aid to managerial decision-making and strategic approaches. Today, artificial intelligence makes it possible to analyze these volumes of marketing data.
