The rise of the Internet is increasing the importance of the role of Content Management Systems (CMS) in marketing. While online promotion and services are frequently used practices, companies of all sizes are facing unprecedented challenges in customer engagement. To attract and retain Internet users through personalized content, they must choose the right CMS for website creation and updating.
A few notions about CMS
A content management system is a software program designed to facilitate the creation of websites as well as the modification and publication of web content.
CMS cover three main areas of the web: website content management itself, publishing on blogs and social networks. Depending on the user’s project, the functionalities required in a CMS vary. For example, for social network management, a CMS performs more tasks. Indeed, the latter require more attention because of the number of interactions with Internet users. In addition to the administrators, some members also need access to edit content.
There are two types of web marketing content management tools: open-source and proprietary software. Open-source is free software that can be accessed, downloaded and completely modified. Their source codes are accessible to the general public. On the other hand, the source codes of proprietary software are protected by their developers, and require the purchase of a license to operate.
The most famous CMS on the web.
To be known on the web, there is nothing like optimal marketing content. Thus, using the best CMS is one of the strategies to adopt, to facilitate the management of websites, optimize their natural referencing and save precious time. Here are the five most popular CMS in the world.
Wordpress
In first place, the open-source CMS WordPress, has adopted no less than 18 million websites. WordPress has 18,000 extensions with more than 14,000 design templates. This range of options offers a wide room of maneuver for all types of marketing projects. Using it can make it easier for you to create websites.
Joomla
With 2.5 million installations, Joomla is attracting more and more users. Compared to WordPress, its standard use requires more coding skills. However, the availability of a wide range of documentation and online forums on web development can simplify its use. Joomla also facilitates the task of its users by the ex-ante presence of many features from the basic installation.
Drupal
Drupal differs from others by the simplicity of its installation, despite the subtlety of its additional features: namely 36 000 extensions. In addition, Drupal is perfectly suited for community marketing features, including blog and forum management. Drupal meets the most demanding customization criteria thanks to its modular construction. The only drawback is the need to install additional modules via FTP and the lack of backward compatibility.
TYPO03
Specially designed for large companies requiring web portals or e-commerce sites, TYPO03 also holds an important place in the CMS market. Its celebrity stems from the multitude of functionalities it offers, in particular the very advanced language management, or the creation of pages with a complex structure.
Technological advances offer more and more choices of marketing content management tools to web users. This choice must be made after a careful study of your project and each CMS: which one best meets your expectations? Which one will best adapt to the structure of your website? In general, we advise you to regularly update the content of each platform to promote interaction and maintain a certain dynamic with consumers.Â