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Habefast | Blog
14 January 2023 - 5min

ChatGPT: the artificial intelligence that makes the buzz

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About ChatGPT

For those of you who don’t know yet, ChatGPT is one of the most advanced chatbots ever created. It is able to communicate in a conversational manner and produce detailed and clear responses that resemble those of a human. Recently launched, it has made a splash in marketing and SEO communities and has even raised concerns for Google’s future. This is due to its impressive capabilities and the fact that it is still free at present. In this article, you will discover the power of this new tool that our agency Habefast has tested for you and how to integrate it into your overall marketing strategy.

What is ChatGPT ?

ChatGPT (Generative Pre-trained Transformer) is a tool developed by OpenAI in 2018, a non-profit artificial intelligence research organization. It is a learning model designed from natural language processing algorithms that allows to predict and generate text similar to that of a human. ChatGPT uses machine learning techniques to improve its predictions based on the training data.

The features and limitations of ChatGPT

The features of ChatGPT are huge. The chatbot can be used to write blog posts, produce headlines, code HTML contact forms and much more. Despite its ability to produce seemingly natural responses, Chat GPT has some limitations, particularly in terms of fact-checking. The latest version available today was trained on a dataset from 2021, which can lead to outdated information and therefore inaccuracies. It also cannot provide emotional opinions and is not able to detect and correct false information, which can lead to the transmission of incorrect information.

For our clients, we wanted to test and see if this cutting-edge tool would truly revolutionize the market and bring added value in an overall marketing strategy.

ChatGPT test: OpenAI's chatbot, an asset for your business despite its limitations


Our test consisted of asking ChatGPT questions on various subjects, ranging from weather to history to popular culture to big data. We were impressed by its ability to generate smooth and natural responses without using specific keywords or code. It was also able to give accurate and detailed answers to more specific questions, such as “what are the most interesting facts about pandas?”

Despite not having the latest information up to date, we think that Chat GPT will have an even more significant influence than just on SEO blog writing. Its potential seems limitless. Indeed, Chat GPT can be used as a chatbot on company websites to directly answer customers who have specific questions about one of your products for example. It can also be used to automate tedious tasks such as writing reports and translating your website into an international language. To make it clearer for you, we have deduced 2 types of uses of this robot; the most common and those for automated tests.

Common uses of ChatGPT: blog posts, scripts, poems...

Among the common uses of ChatGPT, we found that content generation was one of the most popular and preferred by marketers. It is indeed easy to generate blog posts, product descriptions and even poems. This saves a lot of time and effort for content creation by using AI to generate unique and interesting ideas, and focusing mainly on quality and improving it.

We also found that the chatbot could be useful for creating social media posts. It allowed us to generate catchy headlines and post descriptions that caught the attention of our followers and increased engagement on our accounts.

Our audiovisual subsidiary, LakeProd, also used ChatGPT to write scripts for dedicated videos. This allowed us to generate ideas for scenarios and additional dialogues that were original and captivating, which our creatives relied on for our next campaign.

Finally, our web marketing experts discovered an incredibly powerful tool to improve and accelerate our content creation, using AI to generate unique and interesting ideas. We continue to explore new uses of this technology to further improve our work in order to exceed our clients’ expectations. Today, our agency Habefast has bet on a variety of profiles and enthusiasts; from professional photographer to big data expert in order to offer you a 360° and personalized accompaniment, with a dedicated project manager to help you achieve your goals.

Uses of ChatGPT for automated testing: test generation, coding...

ChatGPT is an amazing tool for automated testing. It can generate test cases for testing applications using natural language prompts, making it easy to create test cases for non-technical users. It can also write code in different programming languages, such as Java, Python, or C#, allowing to create automated test scripts for applications using different technologies.

  1. One of the key advantages, identified by our code enthusiasts, is ChatGPT’s ability to generate code that is easy to understand, even for beginners. It uses simple and well-documented instructions that explain how to use the generated code, making it easy for test teams to understand. This means that developers and testers can use the generated code to automate tests without having to spend time understanding how it works.

  2. You can also improve the quality of your tests by adding resilience and security features that can be very difficult to implement manually. ChatGPT can also help you overcome obstacles related to knowledge of a particular technology or language by generating code for popular automated test frameworks, such as Selenium or Appium.

  3. In addition to making it easier to create automated test cases, ChatGPT will also make debugging code easier. It can analyze your code and give you a response with a detailed analysis of the error, which can save valuable time for your web developers when working on difficult bugs.

It is important to note that ChatGPT is not a perfect tool and it may sometimes miss crucial steps or generate code with syntax errors. However, by using ChatGPT for automated testing, developers and testers can save time and effort by automatically generating test cases and writing test code. This will allow you to add resilience and make sure that security is a priority in the generated code. ChatGPT can help testers overcome limitations in knowledge in a particular technology by providing starter code to create GitHub workflows. Finally, the chatbot is also useful for speeding up code debugging by allowing developers to copy and paste it into the ChatGPT program to get the exact reason for failure as an output response. However, it is important that your developers do not become too dependent on ChatGPT and continue to dive into technologies and programming languages for a more complete understanding.

Using Chat GPT for business customer service

Using Chat GPT for business customer service: Due to its ability to automatically generate content, our team tested Chat GPT to see if it could be used as a business chatbot for customer service. As a reminder, chatbots are computer programs designed to simulate a conversation with users, they are often used to automate repetitive customer service tasks, such as answering frequently asked questions or helping with problem resolution, for example: a chatbot can help customers find information about products or services or help customers track orders. During our tests, we trained Chat GPT on examples of customer service conversations to teach it how to answer frequently asked questions. We then integrated it into an online chat system for one of our clients.

The results showed that Chat GPT was able to effectively generate automated responses for our client’s frequently asked questions, which helped reduce customer service requests and improve the user experience. However, it’s important to note that Chat GPT does not have the ability to understand language and human communication nuances, so there may be limits to its use for customer service.

In conclusion, Chat GPT can be successfully used to automate certain simple customer service tasks using its automated content generation capabilities, but it’s important to monitor Chat GPT’s performance and ensure it’s used appropriately for customer service by regularly testing.

Conclusion on the possible uses of Chat GPT useful for your business

Chat GPT has shown great potential for content creation, communication applications, and automated testing, but it is important to note its limitations in terms of fact-checking. Companies and users should then use Chat GPT in combination with other information verification tools to ensure the accuracy of responses or content, for example a blog post.

It is now clear that ChatGPT is one of the most advanced AI chatbots on the market. It offers innovative possibilities for companies looking to automate certain tasks and improve their overall content strategy. By using ChatGPT, you can also boost your SEO strategy and reduce your workload at the same time by accelerating content production. It also allows you to optimize your overall marketing activities.


SEO or search engine optimization, a lever for acquiring customers for your business

As a reminder, SEO (Search Engine Optimization) or natural referencing is one of the most important techniques for improving the visibility of your website on search engines. It currently appears as the most important and cost-effective acquisition lever for a business. It is also this lever that allows you to appear first in Google search results.

SEO is based on several key pillars that allow search engines to understand the content of your website and rank it based on its relevance for users. The 6 main pillars are:

  1. Keywords.

    Relevant keywords are those that describe the content of your website and are used by users to perform searches.

  2. The quality of the content.

    Search engines favor websites that offer high-quality, useful, and original content.

  3. The website architecture.

    The architecture of a website is crucial for SEO. Search engines prefer websites that are easy to navigate and understand, with a clear content hierarchy.

  4. The technique.

    It is important to adhere to technical standards to optimize your search engine optimization. Search engines prefer websites that are fast to load, optimized for mobile devices, and adhere to web development standards.

  5. The links.

    Links are important for SEO because they indicate to search engines the relevance and quality of your content. Quality inbound links from other websites will improve your search engine ranking.

  6. Structured data.

    Structured data allows search engines to understand the content of your website more effectively.

Our Habefast SEO agency, based in Nyon, is composed of a team of web optimization experts. We offer SEO services for SMEs that are looking to increase their online visibility, stand out from their competitors and attract new customers. By working with our SEO consultants, you can create a strong and optimized online presence to ensure that your site is no longer overlooked by potential customers. We help you build a true online identity and position yourself as a key player in your field of activity.

ChatGPT fits into an SEO content strategy

With the arrival of ChatGPT, it is now possible to optimize your SEO efforts even more effectively.

ChatGPT is a powerful tool that can help businesses improve their SEO by generating additional high-quality content for their website. By using specific prompts (developed in the next section), you can ask ChatGPT to generate blog posts, product pages, product descriptions, and search engine optimized article titles. Additionally, this chatbot can also help you identify relevant keywords for your content and suggest them for integration, thus improving your search engine ranking.

ChatGPT therefore offers multiple opportunities to improve local SEO. However, it is important to note that AI-generated content is considered spam by Google. It is therefore advisable not to use ChatGPT to produce and publish raw content for SEO purposes, but rather to edit and refine it with the help of a dedicated person on your team before publishing that content. If you don’t have the resources or time to fully dedicate to your website’s SEO and optimization, one of our SEO consultants can help you with your digital growth project on the web.

GPT Prompt Chat: advanced use to improve your content marketing

Prompts are real game changers for companies that want to automate their content creation and customer service. They are the instructions or questions that are provided to ChatGPT to tell it what to do or say.

As a digital agency, we understand the importance of staying ahead of technology trends, and even more so when it comes to providing content for your prospects and existing customers. If you’re thinking about diversifying your communication strategy and would like to take advantage of our expertise, we’d be happy to help you set up an effective, innovative blog with SEO optimized content.

After testing the various uses of Chat GPT with our team, we spent hours on the internet looking at, using and analyzing the most useful prompts for a variety of industries. We’re going to share one of our killer techniques with you so you can start using ChatGPT to its full potential.

Although ChatGPT is one of the leading language models capable of generating human-like text; without the right prompts it can be difficult to get the most out of this new technology. Certainly, AI responds easily and very accurately and fantastically to requests such as “write me my next Instagram post”, “share me 10 ideas on how to lose weight”, etc. But below, we’re going to share a prompt from a whole new level, business-oriented and relevant to your industry.

  1. Ask ChatGPT to behave like a travel agency

    With the right instructions, you can have ChatGPT act and behave like a professional.

    For example, imagine you’re a travel agency wanting to offer customized vacation itineraries to your clients. With ChatGPT’s prompts, you can have this technology act as a virtual tour guide. Simply enter a location and ask for suggestions for nearby museums, restaurants or hotels. ChatGPT can even provide similar options near the first location, giving your customers a full list of options to choose from.

    But ChatGPT’s prompts aren’t limited to travel. They can be customized to meet the needs of any industry. Whether you’re a law firm looking for a virtual legal assistant or a fitness company looking for sports program ideas, prompts are powerful tools that can meet your needs.

  2. ChatGPT frees up your team's time

    But it’s not just the prompts that make ChatGPT so interesting for businesses. The technology can also act as a virtual assistant (enterprise chatbot) for customer service requests, helping to free up your team’s time for more pressing matters. In addition, ChatGPT can be used to generate blog posts, content for social networks and even scripts for video ads.

    Now you understand that ChatGPT is revolutionizing the way businesses operate. Prompts are one of the most powerful tools in an overall marketing strategy for companies to achieve their acquisition goals. As a global communications agency, we help you unlock the full potential of this technology in your industry and take your business to the next level. We are proud to offer these services to our clients to help them automate their content creation and customer service to help them achieve their goals.

In conclusion, ChatGPT is an incredibly powerful tool that can offer many opportunities for businesses. It can be used to generate high-quality content, automate application testing, generate code snippets, provide detailed information on a topic, improve SEO, and even create chatbots for businesses. Although ChatGPT is not perfect and may sometimes generate code with errors, it is an incredibly useful tool for developers and marketing specialists to speed up their work and improve results. Businesses that wish to innovate and improve efficiency should consider using ChatGPT in their strategy. With its ability to write code in various languages and facilitate debugging, ChatGPT is a valuable asset for businesses looking to improve efficiency and productivity. As artificial intelligence continues to advance, it is exciting to see what the future holds for ChatGPT and the opportunities it will offer to businesses. With the advancement of AI, it is likely that ChatGPT will become increasingly present in businesses, helping to improve productivity and quality of repetitive tasks. Businesses that know how to take advantage of it will have a significant advantage over the competition.

Our consulting firm specializes in aggregating tools and technologies that help work more efficiently and maximize business growth potential.

Therefore, please do not hesitate to contact us if you have aspirations and if you wish to analyze the maturity level of your company in terms of digital transformation.