How to set up an effective Netlinking strategy?

In the digital age, the creation of quality web content is essential to maintain an efficient and sustainable e-reputation. Netlinking is one of the three major factors that determine the positioning of your website. This SEO technique aims to reinforce the natural referencing of a site.  It consists of creating hypertext links on search engines, with the aim of obtaining links that point to your website (inbound backlinks). For optimal performance, the net linking strategy must have a long-term vision.

When setting up a backlink, it is important to think about the long term. Backlinks are only counted if the web page making the link is indexed. By “indexed”, we mean a link that exists in the eyes of the search engine. Indeed, if a page is not indexed, your  SEO benefits will be zero. Also, it is more interesting if the backlink is indexed in Google’s primary index (in other words, the directory of good quality pages).

To check if a page is indexed, you simply enter “site:yourdomain.com/lapage” in the search bar.

It is strongly discouraged to use certain techniques for acquiring links called Black Hat. These techniques are generally identified by the use of spam and scraping methods (technique of extracting content from one or more websites in a fully automatic way) to obtain backlinks.

Even if these SEO techniques work, in addition to being penalized by Google, you will get poor quality backlinks. By opting for these techniques, you will increase your chances of downgrading your site and you will lose all its traffic.

You will have understood it, it is thus wise, to preserve the health of your website but also to improve its ranking in search results, to avoid the use of Black Hat techniques.

Indeed, Black Hat techniques include high risks of penalties by Google. It is therefore strongly discouraged to use these fraudulent methods (placing links in Wikipedia pages, buying and selling links, spamming directories and comments etc.). Likewise, it would be better to forget the so-called Grey Hat techniques, which are defined as all risky net linking practices and which are in a blurred area regarding Google’s instructions. 

Given Google’s adoration for organic, it is important to bet on a White Hat or natural net linking strategy. You must absolutely avoid artificial links, the purchase of backlinks and all risky SEO techniques (Black or Grey Hat). To get back in the natural results or even reach the first position, just follow Google’s guidelines.

First it is important to clearly define your content marketing strategy to produce the best content and encourage webmasters to create backlinks that point to this content. This is the most natural net linking technique in the eyes of Google and therefore one of the most effective. The creation of computer graphics has also proved to be particularly relevant for the acquisition of these natural links.

You can also create a list of bloggers and influencers related to your field of activity in order to contact them and ask them to point a backlink to your website.

Indeed, establishing collaborative relationships with influencers in your niche is extremely important and simply offers the opportunity to “guest blogging”. This approach consists in writing articles to be published on an influencer’s blog and containing backlinks to your website.

Finally, in order to meet the requirements of Google, which loves organic and prefers natural links, it is also important to vary the link anchors as much as possible in order to achieve a varied backlink profile.