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29 June 2022

Referencing on Amazon

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Amazon is currently the largest online shopping platform on the planet. Amazon’s search engine results pages appear to be a simple list of products, but there is more to take into consideration than it seems. Since Amazon has its own internal search engine, the company is able to determine which items are ranked in first place, second place and so on. This allows them to display the best products at the top of their search engine results pages. You may be wondering how to take advantage of this opportunity and get your product this kind of exposure on Amazon’s search engine results page? Our SEO experts explain to you how to achieve SEO success on Amazon.

An Amazon history

Amazon.com was founded by Jeff Bezos in 1994. It was originally an online bookstore, but the company became much more than that. From there, Jeff Bezos continued to grow his business through numerous strategic acquisitions and partnerships with other companies such as Zappos and Goodreads. By 2008, Amazon had reached $19 billion USD in annual sales and more than 100 million customers worldwide. This is the proof of its ability to innovate while staying true to its original mission of providing quality products at low prices so that everyone can afford them, regardless of their income level.

Amazon is now the world’s largest online retailer, with millions of active users and items sold every day and an income of $469 billion in 2021.

What does an optimization on Amazon look like ?

What is SEO on Amazon ? Many people are familiar with the concept of search engine optimization, otherwise known as SEO. A website owner strives to optimize his or her website so that it ranks higher in the search engine results pages (SERPs). It’s the same principle with SEO on Amazon.

Amazon is a massive marketplace with millions of products, which means it can be difficult to stand out from the crowd. That’s where SEO comes in. SEO on Amazon is the process of optimizing your product listing to show up in search results. This is important because Amazon has millions of monthly active users, and if you want to get to them, you need to be visible !

This Amazon SEO allows you to optimize your product listings for the Amazon search engine so that they appear higher in the results pages. When you optimize your product listings, you can increase the number of sales made by each visitor to your listing page. SEO also helps Amazon determine which products are most relevant to users’ searches. This can help the e-commerce giant improve its algorithm so that it provides better results for customers.

How to understand the Amazon SEO algorithm

Understanding Amazon’s SEO algorithm is essential when you’re trying to sell on Amazon. It’s a crucial step in building a strong presence on Amazon as this algorithm helps determine which products show up when you search for something on the platform.

Amazon’s SEO algorithm called “A9” is a complex system that was developed to help users find the products they are looking for. The A9 algorithm was developed by Amazon and is used exclusively by the company. It uses machine learning techniques to continually improve over time and reflect changes in consumer behavior.

The A9 algorithm uses several factors to determine which products will appear at the top of your search results, including:

  • The relevance of your product to your search query (search term). This relevance can be improved by using keywords in the title and description of your product.
  • The extent to which the user clicks on your product page after viewing it. You can improve this result by optimizing your page with quality copywriting and design, and by including high-quality images and videos.
  • The number of people who buy your product. This can be improved by making sure users see reviews of your product before they buy it, or by making sure relevant products appear in the “related” section of their cart page (when they add something to their cart).

This algorithm is continuously updated so it’s important to keep up with the latest news about how it works. Have a look on our blog to keep up!

Why being visible on Amazon ?

If you want to increase your reputation in the online shopping world, Amazon is the place to be. With hundreds of millions of active users, Amazon has a huge audience that is ready to hear what you have to say.

If you’re new on this market, you might be wondering why it’s so important to make yourself visible on Amazon. Here are four reasons:

  1. Amazon is one of the most popular websites in the world. Getting your products in front of billions of people is like having a billboard in Times Square or an ad during the Super Bowl!

  2. You can offer special deals or discounts that only people who see your product listing will get. If you want to attract new customers and increase your sales, this is a great way to do it.

  3. You can build an email list with subscribers who are interested in what you sell. This means they’ll be ready when you launch a full line of products or want them to buy something else from your brand.

     

  4. Many people use Amazon as their go-to website when they need an item quickly, whether it’s a large item like a refrigerator, coffee machine or camera or simpler items like books.

     

The criteria to respect for a good optimization

Maybe you’ve already tried SEO on Amazon but didn’t get good results. Or maybe you’re just considering giving it a try. To succeed on Amazon, you need to follow a specific plan that ensures success. There are some basic rules that are needed to lay the foundation for any strategy you want to follow when it comes to Amazon product SEO. Here is the list of criteria to take into consideration for your SEO:

  1. The title

    One way to optimize your title is to use keywords. This will help improve your product’s search engine ranking, which means potential customers will be more likely to find you. If there are no keywords, customers will have a hard time finding you when searching on their mobile devices or other devices on which they may not have enough time to read all of the text on the screen at once. Another way to optimize your headline is to make sure it contains relevant information about the product being sold; this includes things like materials used and dimensions (if required), etc. So, make sure you do not only include those, but also mention them in a way that makes sense and does not seem confusing. This will also help with SEO.

  2. Your product description

    To optimize your product description, it is important to include relevant keywords that customers might type into Amazon’s search engine. These keywords should be included as often as possible in the description so that customers can easily find them when searching for products like yours. Respect the character limit imposed by Amazon and make your description meaningful with specific terms.

  3. Defining your keywords

    Use keywords strategically. If you want people to find your product on Amazon, you need to include some keywords in your bullets, but not too many! Keywords like “new” or “bestseller” may not be relevant enough for users who are looking for specific information about what makes a product good (like reviews). Instead, focus on keywords that describe the specific use of the product. This way, customers will be able to find exactly what they need when they browse the millions of products available on Amazon.

  4. Your products imagery

    Use high quality images. The images on your product page will draw the attention of your visitors. So make sure they are high resolution images and showcase all the details of your product, from its size to its color and its unique features. Make sure that all of these details match what is stated in the item description. It will avoid discrepancy between what shoppers see when they look at an image on their screen and what they read when they scan the text descriptions of each product. Make a better imagery with us!

  5. The views

    Product reviews can boost sales by increasing the visibility of your product listings. When potential customers see that there are many positive reviews for a particular product, they will be more likely to buy it because they will feel that there is an established demand for that product. So you need to keep an eye on the comments and reviews left so that you can quickly respond to a potential negative review but also to answer some questions. Also, don’t hesitate to encourage your customers to leave reviews on your product pages when they are satisfied.

  6. The price

    This is one of the criteria that you must consider for your Amazon listing. Make sure your price is competitive with other products in its category. This will ensure that your product will appear in search results and not be lost among its competitors. Next, consider offering periodic discounts or special offers to entice new customers to buy from you. This can also help boost sales if competition has recently increased in your market

  7. Browsing on mobile

    Mobile browsing is a huge part of Amazon’s SEO. In fact, more and more sales are being made on smartphones and tablets. If you want to succeed with your Amazon SEO strategy, you need to optimize your site for mobile users.

    • Make sure the URL is short and easy to read on a smartphone screen.
    • Include keywords in the URL, but don’t make it too long!
    • Make sure the content is easy to read on a small screen, either by using larger fonts or by breaking the text into small paragraphs.
    • Use videos when appropriate (they are great for mobile users).

Our advises for a long lasting optimization

To ensure that your products are listed on Amazon in the long term, we recommend a few techniques:

  1. Use a consistent format for each of your references so that they are easy to read and understand. For example, use bold or underlined text in some cases, but not both – this will help people looking at the list of references get what is important and what is not.

  2. Keep all your information as up to date as possible so that no one misunderstands the evolution of your product or service.

  3. Analyze what your competitors are doing. To react the best to the evolution of the market and the referencing techniques of your competitors, we advise you to study the competition very regularly.

  4. Track the performance of the different SEO actions you take. Thanks to this, you will be able to see what works or not.

Habefast solutions for your SEO on Amazon

At Habefast, we provide proven SEO services that will help you rank higher in search results and increase the potential customers to your store.

We know that SEO is a complex process, but we have been doing it for years and know what works best. Our team is made up of experts in their field who are committed to provide you the best services possible. We are committed to making your business successful on Amazon by providing top-notch services that will bring you customers from all around the world.

You want to improve your optimization on Amazon? Contact us!

4.8
Based on 20 reviews
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Geek Koeur
14:28 04 Aug 25
Boris nous a énormément aidés à traverser une phase difficile et complexe de notre développement commercial. Lui et son équipe sont de véritables experts en résolution de problèmes !
Martine Enselme
14:56 16 Jun 25
Je travaille depuis 18 mois avec Habefast et je n'ai que des commentaires positifs à faire sur la qualité de leur travail.
Habefast a créé mon nouveau site web pour mettre en avant mon travail photographique.
Le résultat final, le look du site, sa fonctionnalité et la facilité pour moi à y incorporer de nouveaux contenus répondent largement à mes attentes.
Depuis le début du projet, l'équipe d'Habefast s'est montrée très agréable, à l'écoute, très réactive et très professionnelle, et a su immédiatement comprendre comment articuler mon site, tant du point de vue graphique et que du point de vue du contenu.
Au moment du brief, mes interlocuteurs ont posé relativement peu de questions, mais les bonnes, pour intégrer ma philosophie, tenir compte de ma personnalité, du style de mon travail et de mon budget. Ils ont aussi mis en avant les aspects techniques à considérer, comme la sécurisation du site. L'équipe a ensuite très rapide, claire sur les délais qu'elle toujours tenus, à l'écoute et toujours à la recherche de solutions à mes différentes demandes. J'apprécie aussi beaucoup le manuel d'utilisation préparé par Habefast. Il est très complet, très bien expliqué et personnalisé.
Depuis la mise en ligne du site, le suivi par Habefast est irréprochable. Ils sont très proactifs, par exemple pour les mises à jour et les renouvellement de licenses. Et ils sont toujours aussi aussi réactifs au moindre email.

Je recommande Habefast sans hésiter
Response from the owner 15:08 16 Jun 25
Un grand merci pour ce gentil commentaire. Nous avons eu beaucoup de plaisir à réaliser ce projet avec vous. Merci également pour votre feedback très détaillé concernant la création de votre site web. Au plaisir de poursuivre notre belle collaboration dans les années à venir.
Denis Burdet
09:41 24 Jun 24
Super expérience avec l'équipe Habefast dans le cadre de la refonte de notre plateforme en ligne trOOdi.ch !
Proactive et précise, l'équipe a vraiment été à notre écoute tout au long du projet et a su nous accompagner avec bienveillance.
J'avais déjà vécu une très bonne expérience dans le cadre d'un autre mandat de branding relatif à l'identité visuelle de la marque Terre Vaudoise.
Response from the owner 11:42 24 Jun 24
Bonjour Denis, un très grand merci pour ta confiance dans le cadre de ce projet ambitieux de refonte de site internet. Merci également de nous avoir fait confiance pour ce nouveau mandat après celui pour Terre Vaudoise. A très vite
Yannick Grivel
18:03 08 May 24
Le Triathlon de Nyon collabore avec Habefast depuis plusieurs années pour différents éléments. En 2024, ils sont refait intégralement notre site internet. Ils développement également la ligne graphique de chaque édition qui sont toujours originales et de qualité. Le suivi, la qualité et la rapidité d'exécution ou de réponse à nos demandes sont à relever. Je ne peux que les recommander les yeux fermés!
Response from the owner 05:23 14 May 24
Bonjour Yannick, un grand merci pour ton message et ton partage d'experience. Nous sommes ravis d'avoir réalisé votre site internet en plus des supports pour vos campagnes de communication. Cette nouvelle édition s'annonce très dynamique et je souhaite un plein succès à toute l'équipe.
Bastien Droz
09:05 19 Apr 24
Super service et à l'écoute. Je recommande ce partenaire
Response from the owner 06:36 22 Apr 24
Cher Bastien, un grand merci pour votre retour d'experience. Notre département de design graphique a eu beaucoup de plaisir à travailler avec votre entreprise et nous restons disponibles pour la suite de vos projets. Belle journée
Nathalie Marmier
07:36 03 Dec 23
😃 Je suis très heureuse de travailler avec toute l'équipe d'Habefast. Je me sens soutenue, écoutée et surtout comprise dans mes besoins. 🙏 Merci beaucoup. Je recommande cette agence.👍
Response from the owner 11:14 06 Dec 23
Chère Nathalie, nous tenons également à vous remercier pour votre confiance dans le cadre de ce beau projet. Nous avons été ravis de créer le webdesign et de faire le développement de votre site internet. Nous sommes également très contents de débuter une nouvelle étape importante avec vous avec la mise en place d'actions d'optimisation de votre référencement naturel et la mise en ligne de vos campagnes Google Ads. A très vite pour la suite des aventures
Direction EPS Rolle
13:49 15 Nov 23
Nous avons refait nos logos avec Habefast. Tip top, rien à redire. Service après-vente impeccable. A recommander.
Response from the owner 11:18 06 Dec 23
Bonjour, merci beaucoup pour votre commentaire et pour votre confiance. La création ou la refonte d'un logo sont toujours des étapes importantes sur lesquelles notre équipe de graphistes a beaucoup de plaisir à travailler. Au plaisir de vous accompagner sur de nouveaux sujets prochainement.
Arborisme Leuba SA
14:06 20 Jun 23
Notre nouvelle marque, identité visuelle, ainsi que notre nouveau site internet viennent d'être terminés avec Habefast. Nous sommes ravis, c'est une équipe réactive, à notre écoute et de bons conseils ! Les visuels sont top, vous pouvez venir voir par vous-même ;)

Nous vous les recommandons vivement !
Alexia Hamelin
16:40 01 Dec 22
Un très bon atout pour débuter et développer son entreprise : étude de marché au top, conseils avisés et perspicaces pour la suite, réactivité au top lors de grosses échéances. On se sent bien entouré et guidé, je recommande!