Habefast alt
Habefast | Blog
Natural referencingSEO
29 June 2022

Referencing on Amazon


Amazon is currently the largest online shopping platform on the planet. Amazon’s search engine results pages appear to be a simple list of products, but there is more to take into consideration than it seems. Since Amazon has its own internal search engine, the company is able to determine which items are ranked in first place, second place and so on. This allows them to display the best products at the top of their search engine results pages. You may be wondering how to take advantage of this opportunity and get your product this kind of exposure on Amazon’s search engine results page? Our SEO experts explain to you how to achieve SEO success on Amazon.

An Amazon history

Amazon.com was founded by Jeff Bezos in 1994. It was originally an online bookstore, but the company became much more than that. From there, Jeff Bezos continued to grow his business through numerous strategic acquisitions and partnerships with other companies such as Zappos and Goodreads. By 2008, Amazon had reached $19 billion USD in annual sales and more than 100 million customers worldwide. This is the proof of its ability to innovate while staying true to its original mission of providing quality products at low prices so that everyone can afford them, regardless of their income level.

Amazon is now the world’s largest online retailer, with millions of active users and items sold every day and an income of $469 billion in 2021.

What does an optimization on Amazon look like ?

What is SEO on Amazon ? Many people are familiar with the concept of search engine optimization, otherwise known as SEO. A website owner strives to optimize his or her website so that it ranks higher in the search engine results pages (SERPs). It’s the same principle with SEO on Amazon.

Amazon is a massive marketplace with millions of products, which means it can be difficult to stand out from the crowd. That’s where SEO comes in. SEO on Amazon is the process of optimizing your product listing to show up in search results. This is important because Amazon has millions of monthly active users, and if you want to get to them, you need to be visible !

This Amazon SEO allows you to optimize your product listings for the Amazon search engine so that they appear higher in the results pages. When you optimize your product listings, you can increase the number of sales made by each visitor to your listing page. SEO also helps Amazon determine which products are most relevant to users’ searches. This can help the e-commerce giant improve its algorithm so that it provides better results for customers.

How to understand the Amazon SEO algorithm

Understanding Amazon’s SEO algorithm is essential when you’re trying to sell on Amazon. It’s a crucial step in building a strong presence on Amazon as this algorithm helps determine which products show up when you search for something on the platform.

Amazon’s SEO algorithm called “A9” is a complex system that was developed to help users find the products they are looking for. The A9 algorithm was developed by Amazon and is used exclusively by the company. It uses machine learning techniques to continually improve over time and reflect changes in consumer behavior.

The A9 algorithm uses several factors to determine which products will appear at the top of your search results, including:

  • The relevance of your product to your search query (search term). This relevance can be improved by using keywords in the title and description of your product.
  • The extent to which the user clicks on your product page after viewing it. You can improve this result by optimizing your page with quality copywriting and design, and by including high-quality images and videos.
  • The number of people who buy your product. This can be improved by making sure users see reviews of your product before they buy it, or by making sure relevant products appear in the “related” section of their cart page (when they add something to their cart).

This algorithm is continuously updated so it’s important to keep up with the latest news about how it works. Have a look on our blog to keep up!

Why being visible on Amazon ?

If you want to increase your reputation in the online shopping world, Amazon is the place to be. With hundreds of millions of active users, Amazon has a huge audience that is ready to hear what you have to say.

If you’re new on this market, you might be wondering why it’s so important to make yourself visible on Amazon. Here are four reasons:

  1. Amazon is one of the most popular websites in the world. Getting your products in front of billions of people is like having a billboard in Times Square or an ad during the Super Bowl!

  2. You can offer special deals or discounts that only people who see your product listing will get. If you want to attract new customers and increase your sales, this is a great way to do it.

  3. You can build an email list with subscribers who are interested in what you sell. This means they’ll be ready when you launch a full line of products or want them to buy something else from your brand.


  4. Many people use Amazon as their go-to website when they need an item quickly, whether it’s a large item like a refrigerator, coffee machine or camera or simpler items like books.


The criteria to respect for a good optimization

Maybe you’ve already tried SEO on Amazon but didn’t get good results. Or maybe you’re just considering giving it a try. To succeed on Amazon, you need to follow a specific plan that ensures success. There are some basic rules that are needed to lay the foundation for any strategy you want to follow when it comes to Amazon product SEO. Here is the list of criteria to take into consideration for your SEO:

  1. The title

    One way to optimize your title is to use keywords. This will help improve your product’s search engine ranking, which means potential customers will be more likely to find you. If there are no keywords, customers will have a hard time finding you when searching on their mobile devices or other devices on which they may not have enough time to read all of the text on the screen at once. Another way to optimize your headline is to make sure it contains relevant information about the product being sold; this includes things like materials used and dimensions (if required), etc. So, make sure you do not only include those, but also mention them in a way that makes sense and does not seem confusing. This will also help with SEO.

  2. Your product description

    To optimize your product description, it is important to include relevant keywords that customers might type into Amazon’s search engine. These keywords should be included as often as possible in the description so that customers can easily find them when searching for products like yours. Respect the character limit imposed by Amazon and make your description meaningful with specific terms.

  3. Defining your keywords

    Use keywords strategically. If you want people to find your product on Amazon, you need to include some keywords in your bullets, but not too many! Keywords like “new” or “bestseller” may not be relevant enough for users who are looking for specific information about what makes a product good (like reviews). Instead, focus on keywords that describe the specific use of the product. This way, customers will be able to find exactly what they need when they browse the millions of products available on Amazon.

  4. Your products imagery

    Use high quality images. The images on your product page will draw the attention of your visitors. So make sure they are high resolution images and showcase all the details of your product, from its size to its color and its unique features. Make sure that all of these details match what is stated in the item description. It will avoid discrepancy between what shoppers see when they look at an image on their screen and what they read when they scan the text descriptions of each product. Make a better imagery with us!

  5. The views

    Product reviews can boost sales by increasing the visibility of your product listings. When potential customers see that there are many positive reviews for a particular product, they will be more likely to buy it because they will feel that there is an established demand for that product. So you need to keep an eye on the comments and reviews left so that you can quickly respond to a potential negative review but also to answer some questions. Also, don’t hesitate to encourage your customers to leave reviews on your product pages when they are satisfied.

  6. The price

    This is one of the criteria that you must consider for your Amazon listing. Make sure your price is competitive with other products in its category. This will ensure that your product will appear in search results and not be lost among its competitors. Next, consider offering periodic discounts or special offers to entice new customers to buy from you. This can also help boost sales if competition has recently increased in your market

  7. Browsing on mobile

    Mobile browsing is a huge part of Amazon’s SEO. In fact, more and more sales are being made on smartphones and tablets. If you want to succeed with your Amazon SEO strategy, you need to optimize your site for mobile users.

    • Make sure the URL is short and easy to read on a smartphone screen.
    • Include keywords in the URL, but don’t make it too long!
    • Make sure the content is easy to read on a small screen, either by using larger fonts or by breaking the text into small paragraphs.
    • Use videos when appropriate (they are great for mobile users).

Our advises for a long lasting optimization

To ensure that your products are listed on Amazon in the long term, we recommend a few techniques:

  1. Use a consistent format for each of your references so that they are easy to read and understand. For example, use bold or underlined text in some cases, but not both – this will help people looking at the list of references get what is important and what is not.

  2. Keep all your information as up to date as possible so that no one misunderstands the evolution of your product or service.

  3. Analyze what your competitors are doing. To react the best to the evolution of the market and the referencing techniques of your competitors, we advise you to study the competition very regularly.

  4. Track the performance of the different SEO actions you take. Thanks to this, you will be able to see what works or not.

Habefast solutions for your SEO on Amazon

At Habefast, we provide proven SEO services that will help you rank higher in search results and increase the potential customers to your store.

We know that SEO is a complex process, but we have been doing it for years and know what works best. Our team is made up of experts in their field who are committed to provide you the best services possible. We are committed to making your business successful on Amazon by providing top-notch services that will bring you customers from all around the world.

You want to improve your optimization on Amazon? Contact us!