Over 90% of HR professionals now rank employer branding management among their top strategic priorities.
And it’s easy to understand why: 80% of candidates in French-speaking Switzerland research an employer’s reputation before applying, and more than one-third would refuse an offer from a company with a poor reputation, regardless of salary.
To meet the growing expectations of top talent, it is no longer enough to simply make promises — implementing a tailored employer branding action plan is now essential to your recruitment success. That’s why our employer branding agency has developed a complete approach, from an initial audit to the implementation of actionable and relevant strategies aligned with your HR goals.
Employer branding action plan: key elements to consider
To build a strong and consistent employer brand, it is essential to develop an employer branding action plan aligned with your corporate culture and strategic priorities.
This starts with a comprehensive diagnosis of your employer brand, assessing how your candidates, employees, and target market perceive you.
Our proprietary 20-point audit covers the following key dimensions:
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Corporate identity and culture
We assess the clarity and consistency of your values, mission, and internal culture, as well as how they are perceived both internally and externally.
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Candidate and employee experience
We analyze your Careers website, the candidate experience throughout the recruitment process, and the alignment between your EVP (Employee Value Proposition) and the actual experience lived by your teams.
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Digital visibility and HR content
We audit your presence on professional platforms (LinkedIn, Glassdoor, job boards, etc.) and evaluate the quality and authenticity of your content: employee testimonials, photos, videos, articles, and more.
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Internal employer brand and employee engagement
We assess the sense of belonging within your teams, the internal engagement dynamics (ambassador programs, quality of work life initiatives), and your ability to listen to and involve employees through satisfaction surveys or collaborative workshops.
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Onboarding process
We analyze your onboarding journey to ensure it enables the smooth and successful integration of new talent — a key factor in reducing turnover.
Each criterion is rated and benchmarked against your competitors in Switzerland.
You will receive a detailed report highlighting your strengths and priority areas for improvement. Actionable recommendations are provided for each weakness identified — for example, optimizing your Careers page, refining your EVP, or creating more authentic video content.
Request your employer branding audit now to get an objective evaluation of your HR attractiveness and a personalized action plan.
Employer branding action plan : Strategy & EVP
Once the audit is completed, it’s time to move on to strategy.
We support you in developing a tailor-made employer branding strategy, aligned with your business objectives and company culture. Concretely, this includes:
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(Re)defining your EVP
Formulating a clear and attractive Employee Value Proposition that reflects what makes your company unique as an employer.
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Positioning & key messaging
Defining the messages, themes, and stories to communicate in order to project a consistent and positive image to your target talent.
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12-month action plan
Developing a detailed roadmap outlining the initiatives to be carried out over the coming year (HR campaigns, recruitment process improvements, career events, etc.).
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Benchmarking & personalized recommendations
Comparing your positioning with the best practices in the Swiss market and providing tailored recommendations suited to your sector and company size.
By adopting a strategic approach, you ensure the consistency and effectiveness of all your employer branding initiatives. This results in a better recruitment ROI: your efforts focus on what truly works, significantly reducing both hiring costs and time-to-hire.
For example, becoming an employer of choice can reduce recruitment costs by up to 43% by naturally attracting qualified candidates, without the need to multiply spending on recruitment agencies.
At Habefast, we ensure that your strategy is realistic, measurable, and sustainable, delivering tangible results both in talent attraction and employee retention.
Employer branding action plan: content production & HR marketing
An effective employer branding strategy comes to life through impactful content.
Our agency handles the production and distribution of content that will elevate your employer brand among your target audiences: candidates, employees, and the general public.
We create a variety of engaging materials, including:
- Videos & Employee testimonials
Production of videos showcasing your employees, their daily work environment, your offices, and your values. These authentic testimonials humanize your company and build trust with candidates. (Click the link to discover a series of employer branding videos produced by our LakeProd studio.)
- Careers pages & Web content
Writing or optimizing your Careers page and job postings to reflect your EVP. We also create blog articles, employee portraits, and LinkedIn content to tell the story of your company life and attract passive talent.
- Visuals & Social media
Creation of attractive visuals (infographics, team photos, animations) and management of your employer brand presence on social networks (LinkedIn, Instagram, Facebook) to regularly share messages about your culture, HR achievements, internal events, and more.
- Employer branding campaigns
Design of targeted campaigns (e.g., on LinkedIn Ads or specialized job boards) to promote your employer brand to specific profiles or during key recruitment periods.
Every piece of content is designed to showcase your company and consistently convey your key messages.
The goal is to inspire candidates to want to join your organization by offering them an authentic glimpse into your work environment. High-quality content not only boosts your visibility but also increases engagement: for example, a post shared by your employees can reach a much wider audience and amplify your employer brand.
Our editorial and creative team ensures the production of professional content aligned with your communication guidelines, while remaining authentic and human. This strengthens your online presence and feeds positively into your reputation as an employer.
Internal communication & employee engagement
A strong employer brand is also built internally.
Your current employees are your first ambassadors: if they are engaged and fulfilled, they will naturally promote your brand externally.
Our agency also supports you in strengthening internal communication and fostering your company culture, in order to unite your teams around your employer brand.
We help you implement initiatives such as:
- Employee advocacy programs (employees acting as brand ambassadors on social networks)
- Ongoing internal communication plans (newsletters, internal events, employee recognition, signage)
- Quality of Work Life initiatives (workshops, anonymous feedback surveys, celebrating company values daily)
These initiatives strengthen the sense of belonging.
The benefits are concrete: satisfied employees stay longer and speak positively about your organization. Investing in your internal employer brand can significantly reduce turnover. Moreover, a strong and coherent internal culture naturally reflects externally, making your recruitment messages even more credible.
By taking care of your internal communication, you align the employee experience with the candidate experience you promise — a true guarantee of authenticity and trust.
Work with our employer branding agency on your action plan
Ready to take your employer brand to the next level and become an employer of choice?
Contact our employer branding agency today to discuss your HR challenges and discover how we can support you. Whether you need an initial audit or a full strategy deployment, we put our expertise at the service of your ambition.
Don’t let your competitors take the lead — boost your attractiveness with a tailor-made employer branding action plan.
