SEO: why creating a blog?
For a better indexation
A blog contains many articles that are of course interesting for their content, but one of its objectives that is important to keep in mind is that this blog must serve to refer you well on Google. It will allow you to use many keywords, it will make your site dynamic as you add content and you can update your articles. Google’s indexing algorithms also crawl your site based on internal linking, so it is important to link your blog pages with your service pages, your other articles, or your glossary if you have one.
To increase your traffic and conversion rate
Having a well referenced blog will allow Google to place you higher in the search results. This means you’ll be more likely to get more visitors and see your organic traffic increase. Moreover, the more consistent your article is, i.e. related to your field of expertise and with quality content, the more you will attract qualified users who are part of your targets. In other words, attracting qualified traffic will allow you to convert that traffic into leads.
This will then potentially lead to customers potentially interested in your services or products, they will then be able to proceed to direct purchases or to desired actions via your site (subscription to a newsletter for example). In the long term, you will see your turnover increase.
So that Google recognises your area of expertise
You can take advantage of articles to share advice, experiences or testimonials. This will share your knowledge and expertise in your field of activity. Users who show interest in your content will be able to share your information, which will create backlinks, and Google will position you even better in terms of referencing.
The benefits of blogging in your SEO strategy
Creating interest in your audience to build loyalty
When you create interest in your audience, you encourage them to come back and visit your page, or other articles. They may share your content on other sites or via their social networks, which will open you up to other potential customers. While it is very important to be well referenced through the use of keywords, it is important to remember that content is key because even if you are at the top of Google’s rankings, if you have a low click-through rate and few visits because your content is not interesting or coherent, you will end up dropping down Google’s rankings. So it’s important to make your audience want to recommend you when they read your content.
Interact with your audience (FAQ, share the blog on RS...)
The blog posts that work best are the ones that are interactive, because the audience feels engaged. It is therefore useful to place FAQs at the end or in the middle of the blog, to share your article on your social networks by asking readers for their opinion, you can create an opinion section, a live chat section for immediate answers, or even quizzes. This will create dynamism on your page and constant updates which will improve your SEO score.
A better user experience
Why is a good user experience essential in your SEO strategy? To improve the visibility of your website, the best method is to have an attractive content and digital platform. If the web page is pleasant to read and look at, fluid, interactive and interesting, you will naturally generate more traffic. If every user has a positive user experience when they visit your page, they will bring more traffic to your page. And as we’ve already pointed out, a dynamic, regularly updated page with lots of traffic is a web page whose SEO can only grow.
How to make a blog for your SEO strategy
Find a topic that is interesting to your audience and related to your area of expertise
These are two very important areas for your SEO strategy when creating a blog. The topic should be interesting in the sense that it should not be meaningless. Sites with no substance will never rank well in SEO strategy. It is important to make logical sentences, to use the right keywords and not just list them in the hope of getting a better ranking, because you will lose all your potential readers.
Indeed, your goal is to interest the reader while exposing your area of expertise. In other words, it is useful to offer quality content, not just optimised content, as one cannot be achieved without the other.
How to optimise your articles for your SEO strategy
To optimise the SEO of your articles, it is important to revolve around what is called a thematic cluster, i.e. a lexical field that revolves around your main keywords. There are also expressions or groups of keywords that it is wise to use to improve your referencing.
When you set up your blog post, it is essential to take snippets into account in your SEO strategy because they play a key role in your click-through rate. Indeed, it is one of the textual parts that is seen first and it must be attractive for the Internet user.
Don’t hesitate to write long and detailed articles, you can offer more information to the reader and more keywords and phrases to Google for your SEO. Also, don’t hesitate to add visuals, photos, interactive videos or other. You can name these documents with keywords which will help optimise your web page.
At Habefast, we offer you an optimal SEO strategy
Our SEO agency uses efficient digital tools that allow us to offer you articles adapted to your blog. Our SEO department knows how to combine interesting content, pleasant writing, dynamism and SEO efficiency. Thanks to our experience in natural referencing, we have learned how to optimise texts in a fast way while creating value-added content.
Trust our SEO experts for your SEO strategy when setting up your blog posts!