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Search engine | Habefast

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In a very simple way, a search engine is a software program through which one can find information on the Internet. The user types in the search bar key words or phrases that correspond to a query, and the search engine offers results. Google is one of many search engines, and it is the most widely used and best known in the world. Each search engine has a precise logic for displaying search results. Indeed, the order in which results appear according to keywords depends on the search engine’s referencing and indexing model. This is why you need to think about your SEO strategy in terms of the SEO algorithms of the search engine you are using.

A search engine works as follows: an indexing robot inspects the web in order to index the different web pages and websites according to the keywords. It then ranks them in order of relevance. When a user launches a search, it returns results according to its ranking.

Search engines are most often financed by the sale of data, technology and of course advertising. Often, advertisements are targeted based on the searches you have done on the search engine itself.

There are new types of search engines, such as Ecosia, which are “solidarity” or “ecological” engines. Ecosia’s primary advertisement is that they plant trees with the revenue generated. Lilo is another example of a search engine that donates its funds to projects chosen by users. This new type of green search engine could see strong growth in line with current environmental issues. However, Google is still number one with more than 90% of the world’s searches being done on it.

So there are several different search engines, but the principle is the same for all of them.