Marketing Trends in 2023

Marketing automation means taking a step back from your strategy and implementing it as far upstream as possible.
It is about being even more attentive to the customer and to trends in order to acquire new prospects. Digital marketing or webmarketing via social networks works very well. However, there has been a clear evolution in the platforms used. In 2023 it will still be Instagram and Facebook in first place ahead of TikTok, and new emerging digital channels such as YouWho will be increasingly followed.
To improve the marketing performance of a company, it may be worthwhile to use marketing automation. Indeed, with so many communication platforms available, managing them all at once would be too complex.
It is also important to put data analysis at the heart of your marketing strategy if you want to aim for a good optimisation of your advertising expenditure and return on investment.

The public is increasingly demanding content from influencers. It is estimated that the influencer content marketing market will exceed $16 billion by 2023. This clearly demonstrates the promotional quality of this strategy to be closer to its targets and improve its customer relations. Indeed, social networks adapt their algorithms so that sponsored content is put forward in a relevant way, which is more than beneficial for companies and influencers alike. This strategy allows for better targeting of potential customers and their loyalty.
Price is also an asset in influencer marketing as the return on investment can in some cases be excellent. In addition, influencer marketing allows for a certain ethics in the sense that the brand can choose an influencer based on the values he or she shares, which allows the company to get even closer to its potential customers.

Online chat platforms should be given a lot of attention. When a customer asks a question via chat, he or she expects an immediate response, and automatic responses are no longer sufficient, or even drive the customer away. It is therefore important to be very reactive on online chat platforms, and to be present in real time thanks to software that notifies you at the slightest question. This is also where we find the importance of communication agencies on the 2023 market, as they allow for the optimisation of the company’s time.
Moreover, it is important to collect data from prospects who ask questions via chat to be able to better design your databases and make your task easier during your communication campaigns.
So the more efficient, humanised and responsive your chat platform is, the more likely you are to generate interest among your site’s users.

In marketing, the issue of data collection is at the heart of concerns because it allows us to better understand potential customers and their habits. Big Data, or megadata, refers to the information resources that are stored by collecting data from web users. Big Data provides information in a classifiable way that when organised can provide a powerful analysis of the overall functioning of a business.
One of the uses of Big Data at the marketing level corresponds to information such as a user’s email address, age, location, purchasing behavior, etc. In a CX (Customer Experience) logic, Big Data enables the management of knowledge of its customers, their purchasing habits or use of services. A company can then offer a personalised customer experience and thus improve customer satisfaction.
The data is most often extracted through social networks and company tools (ERP or Enterprise Resource Planning, CRM or Customer Relationship Management) which allow the collection of a lot of data.
Companies can also plan predictive maintenance using Big Data, and reduce maintenance costs by up to 40% by analysing individual machines. They can also manage resilience and risk, i.e. prepare for unforeseen events such as Covid-19 or a crisis. Insights, i.e. understanding the customer’s need, allow future customer needs to be put into perspective in relation to potential crises, and therefore to manage risks in advance, or at least to be better prepared for them.
Big Data offers a company savings and increased efficiency. Indeed, the analyses offered by Big Data make it possible to detect inefficiencies quickly, and therefore to deploy solutions quickly and efficiently.
Due to the increasing speed of information transmission, especially due to IoT, it is becoming essential for 2023 to make its Big Data analyses as efficient as possible, and to integrate them well into its marketing strategy.

Digital marketing techniques are becoming more and more precise and require precise know-how. It is already essential to have a digital communication tool for a company, and no matter the size of the company, it is necessary to have competent and specialised people in the field, or to call upon a marketing communication agency for your website and your social media.
Why? You need a precise expertise of your website, social networks, numerical analysis and a content strategy that allows any company to reach more and more new prospects, and then to keep them. Digital tools must be stylish, efficient and well referenced. In addition, it is necessary to have a digital strategy for your website. The demand for this type of service is growing rapidly. As the whole SEO part is becoming more and more complex for a company that does not have a dedicated SEO department, digital marketing agencies will play a key role in the effectiveness of your website.
A communications agency specialising in digital tools will allow you to have effective support on your various digital channels, and to obtain advice on the media best suited to your needs. It offers you an expert view of your situation as well as efficient media and digital expertise.