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Wondering if your site needs an SEO analysis? Would you like to get back on the search engine results? Do you need an SEO agency to improve your natural referencing?

What is SEO?

SEO, Search Engine Optimization means the set of techniques that allows to improve the place of a website or a web page on the results pages of search engines also called the SERP (Search Engine Result Page). The main goal of natural referencing is to increase the visibility of a website at the SERP level in order to make it gain places. The more a site will be well referenced or optimized the better it will be in the ranking.

It is essential to be among the first places of the SERP because the most visited sites are the sites that appear on the first page of results.

It is also important to know that SEO is the result of optimization on the site (on-site referencing) and off-site (off-site referencing). The on-site SEO is represented by the content present on the pages of a site, whether visible, invisible or hidden. Conversely, the off-site SEO concerns the links created between pages outside the site: the quality and number of links pointing to a page are important for the natural referencing of the site or page.

Search engines such as Google, Yahoo, Bing, etc. will decide the ranking of the site according to their criteria. There are also many tools to improve the optimization of your site or page such as audits. Do not hesitate to consult our page on the SEO audit.

What is an SEO agency and how does it work?

In order to develop or improve its natural referencing, a company can call upon different categories of professions:

  • The agencies

    • SEO
    • Digital
    • Natural and web referencing
    • Web marketing
  • The consultants

    • SEO
    • SEO experts 
    • Organic and web referencing
  • SEO managers

Why entrust your SEO to an SEO agency?

The role of an SEO agency is to accompany companies and organizations that wish to improve their SEO. Indeed, SEO consultants, specialists in their field, will know which techniques to use to improve the referencing of your site on Google:

  • Internal and external networking,
  • Integration on the site
  • Technical optimization of your site for a better loading time,
  • Writing semantically optimized articles,
  • Backlink and netlinking,
  • Website redesign or improvement of a showcase or e-commerce site,
  • Benchmarking of competitor sites and search for partners,
  • Traffic acquisition through content creation,
  • Web site tree structure,
  • Image optimization.

Some SEO agencies will be more focused on business consulting and training so that employees can improve their SEO independently. While other agencies offer advice but also services to improve the SEO of companies and thus be better referenced. There are also professional copywriters whose primary goal is to improve the visibility of your website through the natural SEO technique of White Hat SEO.

As a reminder, it is important to have a good natural referencing of your website because 95% of the internet traffic is centralized on the first 15 Google results. If you want to have traffic and users on your website, you must have a good visibility on the SERP. Do not hesitate to read our article on SEO trends for 2020.

Why our SEO agency?

At Habefast, we know how important it is to have a good SEO because it concerns everyone who owns a website or a web page.

Our SEO agency Habefast and our SEO experts will help you to raise the SERP rankings in order to reach your targets and your future customers.

In order to establish a relationship of trust between SEO agencies and companies, the SEO consultants carry out detailed reports and regular positioning reviews. A good SEO strategy will be the result of cooperation between the project managers of our SEO agency, our SEO consultants and experts and the clients.

Discover our blog article on SEO trends for 2021!