You want to perform an SEO audit but you don’t know where to start? Your website is in the process of being created and you would like it to be referenced correctly? You find that you don’t have enough organic visits on your website?
What is an SEO audit?
An SEO audit is the analysis of a website to identify the criteria and the context in which you want to be referenced. In other words, an SEO audit analyzes a website and the SEO market to improve its referencing and to be better indexed on the search results (SERP).Â
An SEO audit is based on the recommendations provided by the SEO consultant:
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The technique
The technical SEO audit will identify the problems of indexing, ranking or operation and adjust them to meet the performance criteria. This step is essential to ensure the proper functioning of the website and its indexing on search engines.
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The content
The SEO content audit aims to directly analyze the website, therefore its content, in order to find the best optimization to improve the readability and understanding of content for both users and search engines.
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Popularity
The SEO popularity audit focuses on the popularity, notoriety, e-reputation and authority of a website. Competitors of the studied page and popularity will be analyzed during the SEO popularity audit.
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SXO
SXO is a mix of SEO and UX (user experience). It is this step that verifies if a user coming from the Google search engine is satisfied with the page he visited.
Why do an SEO audit?
The purposes of an SEO audit are:
- The increase of natural traffic
- The increase in the conversion rate
- Growth in profitability
It is important to perform SEO “On Page” optimizations, i.e. on the site, and “Off Page” optimizations, i.e. off-site, to check and update key points to ensure visibility, ease of access and use, and the fact that it facilitates the indexing of your site in search engines.
It is necessary to practice an SEO audit on a regular basis to ensure the increasing performance of your website on search engines like Google with a real long term vision
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Regular algorithm changes from search engines
Search engine algorithms are constantly evolving to offer more relevant content to users. It is therefore necessary to take into consideration that a website must be SEO friendly to meet the expectations of search engine algorithms to have a better SEO and evolve over time.
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Webmasters' recommendations
An SEO audit is used in this case to verify that the website complies with the webmasters’ recommendations proposed by Google or Bing. We can find for example the loading time of the website pages.
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Metadata
Metas descriptions and titles are what your visitors will read first on the search result page. An SEO audit ensures that the titles and metas descriptions are optimized according to the standards defined by search engines which will allow a better visibility and thus a probable increase of the organic traffic of the website.
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Site errors
A website can contain errors and the SEO audit serves to avoid losing traffic by spotting coding errors or broken links and correcting them.
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New content
Search engine algorithms favor the most recent content. This is why it is important to update the content present on the site as well as pages or content that have not been seen for more than 6 months.
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The internal networking
It allows to link directly the pages of your site between them.
How to make an SEO audit?
To make an SEO audit it is important to create a good strategy by checking competitors, keywords and technical aspects of the site, etc.
The Onsite audit
Site referencing is done by adjusting certain elements of the site so that your content can be clearly understood by search engines. Search engines reward websites that achieve a better ranking in the search index. There are several key elements of on-site optimization that are the basis for improving page rankings in your industry.
- Keywords
- The content
- Titles
- Featured articles
- Loading speed
- Incoming links
- The images of the Alt tag
These are all areas that are entirely under your control. Start at the top with a solid keyword search and quality content containing those keywords. The details are important to keep you ahead of the competition.
The Offsite Audit
Off-site referencing is the concept of having other sites link to yours, indicating that you are an authority in your sector. Waiting for your site to age is not a good strategy. Here are some of the main ways to develop off-site SEO:
- Shareable content: Produce interesting and entertaining content that makes people want to share it.
- Revisit marketing: Use SEO sites to increase the number of people talking about your business. Your reputation can also be very important for other reasons.
- Influence distribution: Identify your target audience and find out who they already trust. Collaborate with these people.
- Guest blogs: Writing a blog article for someone who is an authority in your industry is a good way to get yourself known. Don’t forget to create a link to your website.
- Social media: Keep social media active to engage people and promote activity on your own page. Give them something to say about theirs.
Both of these concepts are important for search engines. The most important thing for your overall SEO strategy is to do the right research to make sure you are competing for the right keywords and that you are attracting the attention of your audience. On-site SEO is the foundation of your SEO house but off-site is your roof.
Why call us for your SEO audit?
Whether it is an existing site that you would like to improve, a site in redesign or migration or a site in creation, Habefast SEO agency will meet your needs and its experts in SEO audit can help you in the implementation of a good SEO strategy on your site.Â
Discover our blog article on SEO trends for 2021!