Does your employer brand truly help you attract the right candidates?
In a highly competitive job market marked by talent shortages and increased pressure among employers, recruiting the right people has become a real challenge.
To meet this challenge, your goal is to strengthen your employer image — to attract, engage, and retain top talent over the long term.
Habefast is an agency specialized in employer branding strategy. We support companies — both SMEs and large organizations — in building a strong, distinctive employer brand aligned with their HR goals.
Are you looking for expert guidance to help you connect directly with the right candidates, communicate your company culture, and build long-term team stability?
Employer Branding Agency : A Marketing and HR Concept
Definition of Employer Branding
Employer branding is a strategic concept in HR marketing .
It includes all the actions aimed at shaping and enhancing a company’s image as an employer, defining what it represents for its current and future employees, and highlighting the reasons why the best talents should choose to work for it.
A true lever for attractiveness and retention, employer branding helps build a strong, coherent and engaging corporate culture, while strengthening the company’s reputation on the job market.
In short, it encompasses all image and positioning issues related to human resources management, recruitment, and the employee experience.
Evaluate your employer branding strategy
Our employer branding agency helps HR managers and company leaders make the most of this strategic lever to attract and retain top talent.
We have developed a complete approach – from the initial audit to the implementation of your strategy – to enhance your employer brand and set you apart from your competitors in Switzerland.
Thanks to our proprietary 20-point audit, we identify your strengths and areas for improvement, then deploy concrete solutions (strategy, workshops, content, internal communication, etc.) to strengthen your attractiveness and digital visibility. The result: more qualified candidates, engaged employees, and a lasting competitive advantage in terms of human resources.
The importance of employer branding in the war for talent in the age of the Internet and social networks
The impact of the Internet and social networks on corporate employer branding
In today’s talent war, where authenticity, transparency, and real-life experiences are highly valued, companies can no longer afford to hide certain information—everything spreads quickly on social media. The rise of the internet and social platforms has created a peripheral network that plays a key role in shaping a company’s image and identity as an employer.
Employees, candidates, clients, suppliers — and even strangers — can all influence your company’s reputation through this new channel of communication: the internet.
Today, the information shared online is a key factor in building an employer brand. It is therefore essential to stay responsive and adaptable in order to manage your e-reputation on JobBoards (Glassdoor or LinkedIn), as well as the candidate experience throughout your recruitment process.
The importance of a strong, positive employer brand in recruiting and retaining talent
In the job market, candidates’ goals have changed: salary and benefits, which were once a priority, have given way to the search for human connection (good relationships with colleagues and managers, a place they are proud to work for) and a brand image that reflects who they are.
New talents are looking for a well-defined and authentic employer brand. According to studies by Career Builder, “91% of candidates believe that the employer brand plays an essential role in the decision to apply”, and “33% of employees would categorically refuse a job at a company with a poor employer brand.” Managing your employer branding effectively will also help you receive more applications, attract top talent, and reduce costs related to recruitment agencies.
Highlighting your corporate identity for a strong employer brand
To build a strong employer brand, it is essential to highlight your company’s identity in all its aspects. This includes its vision of the market, business missions, CSR, corporate culture, as well as its sectors of activity and services.
The importance of the company’s internal image cannot be underestimated. Indeed, in a connected world where information circulates quickly, what is communicated externally must be supported and reinforced internally, because any disagreement or inconsistency can spread rapidly and cause major reputational issues. Internal collaborators thus become ambassadors of your employer brand, helping to strengthen the credibility and authenticity of your company.
A strong internal image, aligned with your values and corporate culture, is therefore essential to generate employee engagement and attract talent who share your aspirations and vision.
It is important to keep in mind that Job Boards and social networks pay close attention to this consistency and can apply strict penalties in case of discrepancy. Therefore, by ensuring cohesion between your internal and external image, you reinforce your position in the job market.
Habefast, our global communication agency, has a dedicated employer branding department where we implement strategies to showcase your company’s identity, ensuring that your internal image is aligned with both internal and external communication, in order to avoid any risk of reputational damage. For example, by organizing Employee Value Proposition (EVP) workshops with your employees and your HR marketing team, we make sure your external image truly reflects your company.
Developing your employer brand with our agency
Our Employer Branding department can help you design a strategy that highlights your company’s values, culture and organization. Our aim: to highlight your work environment and your teams, and make your company more attractive.
-
Analysis of your HR e-reputation
- 360° audit of your e-reputation
- Quantitative analysis of your visibility
- Qualitative analysis of content and different channels (employees, former employees, candidates, competitors…)
-
Digitalization support
- Implementation of web-based systems and HRIS 3.0.
- Optimization of your website
- Community management
-
Reflection and implementation of a communication strategy
- Definition of HR objectives
- Study of your company’s positioning and image
- Creation and distribution of various types of content: videos (corporate film, testimonial videos, advertising spots, etc.), texts (HR sales pitches, annual report, CSR report, corporate brochure, welcome guide) and images (photos of teams, premises, your achievements, infographics with your key figures, etc.).
-
Carrying out your recruitment campaigns
- Creation of the concept for your recruitment campaigns: slogan, visual identity, design of your job descriptions, company presentation video, etc.
- Set up a distribution plan adapted to your campaigns: job board, social networks, posters, etc.
- Reflection and establishment of innovative recruitment methods
Implementation of performance indicators
Internal communications for your employer brand
Ensuring that new talent feels at home in your company also requires effective internal communication. There are 3 types of internal communication to consider before implementing your strategy:
Top-down communication
To make known the fundamental values of the company, to reinforce each person in his role in the company, to make people adhere to a collective project of the company, to ensure the renewal of an employee who leaves the company and particularly to reassure on the sustainability of the company.
Upward communication
To perceive the social climate of the company, to propose suggestions for improvement, to make known its concerns and aspirations, to be aware of the market, the competition, to transmit its skills, its know-how.
Transversal communication
Make it easier to share experiences and encourage daily interaction between all employees in the various departments.
As an employer branding agency, we help you build a shared sense of commitment around your company’s various projects. This is based on effective communication within the company itself. Learn more by contacting our employer branding management experts.
Discover our employee brand action plan and the importance of the employee branding
