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Social network | Habefast

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Definition : Social network

A social network is a website that allows users to create a page or a profile and share photo, video or text content with a list of friends, acquaintances or a large audience. The use of networks has multiple functions but they essentially allow social interactions between individuals who know each other or not.

Social networks have become essential elements, whether for private or professional use. Social networks are constantly growing and have become real social media. They allow to broadcast more or less worked contents and to reach precise targets more easily.

There are many social networks that are distinguished by the use that users make of them. They can be professional or personal networks, they can also group together different age groups…

The main social networks :

  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • Linkedin
  • Whatsapp
  • Youtube
  • Tiktok

History of social networks

They appeared in parallel with the development of the web in the 1990s. At first, in the form of forums, we had to wait for the arrival of MySpace and Facebook in 2003 and 2004 to see a use close to the one we have now of social networks. These two networks have really helped to define social networks. Contrary to the previous ones, Facebook and MySpace had a great success dedicating millions of profiles and visitors.

Since then, many social networks have appeared: Twitter in 2006, the first mobile social network in 2010 with Instagram, in 2011 with Snapchat, 2016 sees the arrival of Musixal.ly which will become Tiktok. The features are constantly evolving to add options, functions and facilitate the user experience.

If they were first used as interfaces for exchange between friends or acquaintances, social networks are now real digital communication tools for professionals and companies. Indeed, thanks to the sharing of photos and the use of hashtags, brands develop presence strategies in order to reinforce their notoriety.

Social networks also allow brands to launch highly targeted advertising campaigns based on demographic data or the interests of people present on these platforms.