A brand platform is a management tool, which is formalized by a document written internally. It presents the identity of a company and its brand and highlights its vision, its values or its visual visual identity. It is truly the DNA of the company.
An internal marketing and management tool
The brand platform is a document that gives an idea of your marketing strategy. Indeed, it allows you to see the company’s strategy, its positioning, its benefits and above all its competitive advantage. Building your brand platform consists of thinking about: your vision, your mission, your ambitions and your values. These four questions will form the basis of your brand platform. For example, if you want to launch a new product, the brand platform will form the basis of the objectives to be achieved to attract the consumer and that he sees the harmony between your products and your company.Â
Internally, the brand platform will be useful as a reminder of the company’s guidelines and philosophy. Whether it concerns employees or newcomers, they will quickly understand the foundations of your company thanks to this synthetic document. Beyond the integration of employees, it also serves to federate decisions and actions that can impact the brand.
Une aide pour vos clients et vos collaborateurs externes
The brand platform is an effective strategy to give your external collaborators an overview of your image. If you work with external consulting firms or communication or production agencies, having this kind of document will be beneficial. Communication with your external agencies will be easier, because they will be able to go through your document and appreciate your core business and your expectations. This will save you time and resources.
On the side of your customers, the construction of your brand platform will guarantee your visibility. They will be able to get an idea of your company’s philosophy, and above all understand your competitive advantage at first glance. This is why your visual identity and your graphic charter must be analyzed and applied beforehand, because they will have a strong impact on your prospects.
In conclusion, having a brand platform is essential for your company, in order to enhance your value to your customers and to facilitate collaboration with external actors. As a web agency, Habefast accompanies you from A to Z in the development of your brand platform.