Marketing is about analysing the needs of consumers to propose actions that will impact their behaviour. In other words, marketing is about selling a product or service to target customers by understanding what their needs are and how to meet them in an attractive way. A marketing expert has the skills to help a company develop a strategy or action plan to communicate and generate more awareness.
What is the role of a marketing consultant?
The marketing consultant‘s role is to determine and implement strategies within a company. They can work as freelancers or for a marketing agency. His objective is to create a specialised analysis of your company and to build its strategy via projects, whether through digital channels or otherwise.
He is therefore competent to read your company’s analysis statistics, in order to offer you strategic development solutions, or to strengthen your brand in order to reach more targets.
The marketing consultant must be up to date with the latest marketing trends in order to offer innovative and up-to-date solutions. They must also have excellent interpersonal skills and be able to sell their solutions to their various clients.
Why use a consultant for your marketing strategy?
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To better analyse your performance
A marketing consultant will be able to analyse your results and therefore use the different KPIs, performance indicators, to understand what can be improved and to draw up an action plan. Marketing analysis is the key to an effective marketing strategy. From a digital point of view, he will be able to evaluate your campaigns by studying data such as the bounce rate, the click rate, the conversion rate or the number of visitors so as to find out which areas to work on when launching your strategic campaigns.
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To create new marketing channels
The advantage of using a marketing consultant is that they can also bring a fresh perspective to your strategy and suggest ideas you may not have thought of. They can suggest using new digital channels to improve your visibility and create new web marketing levers. This new dynamic can improve your position in relation to your competitors, but also improve your natural referencing or SEO. Indeed, being present not only on the internet but also on the various social networking platforms will allow the Google algorithm to better locate your company on the Google search pages. All this will eventually increase the traffic to your website and therefore expand your customer base.
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To create a relevant marketing strategy
The most important step is to set up an effective marketing strategy that will allow you to reach qualified targets. To do this, the marketing consultant will act as an advisor, establishing with you your short and long term objectives in order to establish you on the market. He will be able to suggest storytelling, which is a very effective strategy that humanises your company, while putting in place inbound marketing. He will be able to present you with different solutions, depending on your company’s needs, to create attractive content that will correspond to your target clientele.
In addition, the marketing consultant will be able to guide you through the various stages of launching a marketing strategy:
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To convince the client
Thanks to his expertise, he will understand the expectations of your target market and will be able to ensure visibility with your audience.
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To distinguish yourself from the competition
By differentiating yourself through an effective and targeted strategy.
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To improve your visibility
By introducing you to the types of channels that best suit your business. There are different types of business strategy: focus, differentiation, skimming and penetration. The marketing consultant will help you determine which technique is relevant to your business so that your marketing actions improve your visibility to your target audience.
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To save time and money
Each company is different and the expertise of the marketing consultant is therefore different for each of them. However, his experience allows him to quickly understand your market, and to propose a relevant marketing plan that also includes your marketing budget. His objective is to enable you to implement the best marketing practices in the shortest possible time while respecting your budget. This saves you a lot of time and increases your conversion rate.
When should you hire a marketing consultant?
- When your marketing strategy isn’t working
If your leads are not qualified, your bounce rate is high and you don’t have many leads, you may not be visible enough. Hiring a marketing consultant will help you understand your flaws and then fix them.
- When you don’t have enough conversions
If you have a lot of traffic on your website but despite your marketing campaigns and other digital or physical strategies visitors are not converted into customers, it may be that you are not clear enough or on the contrary that your strategy is too aggressive. The marketing consultant can then suggest changes that will improve your image in the eyes of your customers, and better promote your products and services.
- When you need a particular skill
You can also call on a marketing consultant when you have a marketing problem that cannot be solved by a member of your team, or simply because you lack the necessary skills. This will always save you considerable time. It can also provide you with an outside perspective, which can often reveal aspects that you may not have seen before.
We support companies and offer tailor-made solutions for their marketing projects. Ask for a quote.
How does our marketing agency Habefast support you in your projects?
At Habefast, our teams of marketing specialists will be able to assist you in developing a marketing strategy. We will be able to help you with marketing issues related to digital, but not only. Our marketing consultants will be able to analyse your company’s results to propose innovative and relevant solutions.